Available for new projects · Spring 2026

Designing delightful experiences for curious humans.

I'm Aria — a senior product designer crafting interfaces that feel intuitive, joyful, and a little bit magical. Currently designing for fintech and creator tools.

View my work → Get in touch

Mobile App

UI · Prototype

Brand System

Design Tokens

User Research

Insights

Portrait of Aria Bloom, product designer

About me

Hello, I'm Aria — a designer with a soft spot for systems thinking.

For the past 7 years I've been helping startups and growing teams turn fuzzy ideas into beautiful, usable products. My background mixes graphic design, behavioral psychology, and a tiny bit of front-end code.

When I'm not in Figma, you'll find me wandering Tokyo's stationery shops, tending to my (slightly chaotic) houseplant collection, or hosting friends for slow Sunday brunches.

Years experience

Shipped products

Happy clients

What I do

Skills & toolbelt

A blend of craft, strategy, and curiosity — wielded across the entire product lifecycle.

UI Design

Pixel-perfect interfaces with thoughtful detail and a focus on accessibility.

FigmaSketch

UX Research

User interviews, usability testing, and data-driven discovery to find the right problem.

MazeDovetail

Design Systems

Scalable component libraries, design tokens, and clear documentation.

StorybookTokens Studio

Prototyping

Interactive prototypes and motion that bring ideas to life before a single line of code.

FramerProtoPie

Motion Design

Subtle micro-interactions and transitions that make products feel alive.

After EffectsLottie

Brand & Identity

Visual identity systems, logo design, and brand expression across digital touchpoints.

IllustratorPhotoshop

Selected work

Projects I'm proud of

A curated bento of recent collaborations — move your cursor across the cards for a bit of 3D magic.

01 — Featured

FintechWeb AppDesign System

Coral Bank — payments dashboard

Designed an SMB payments platform with a modular, accessible component library now used by 12k+ businesses across 8 markets.

Sprout — habit tracker

Gentle nudges that grew DAU by 38%.

Artist paint palette with colorful paints

Palette — color tool

Brand & product for an indie accessibility tool.

EdTechResearch

Lumi — onboarding redesign

Led research and design of a new onboarding flow that lifted week-1 retention by 24%.

Pastel shopping bags on a soft background

Mira & Co. — system

6 storefronts, 200+ components.

Soft pastel headphones on a calm surface

Hum — meditation player

Soft motion, tactile feedback.

Career

Experience

A path through agencies, startups, and a brief detour into freelance bliss.

2023 — Present

Senior Product Designer

Coral Financial · Remote

Leading design for the SMB payments platform. Established a unified design system and mentor 3 junior designers.

2021 — 2023

Product Designer

Lumi Learning · Berlin

Owned the learner experience across web and mobile. Shipped a complete onboarding redesign that lifted retention 24%.

2019 — 2021

Independent Designer

Freelance · Worldwide

Partnered with 14 startups on brand and product work. Discovered a love for design systems and motion.

2017 — 2019

Junior Designer

Studio Marigold · London

Cut my teeth on agency life — branding, packaging, and the occasional pixel-pushing session at 11pm.

Kind words

What clients say

Working with thoughtful humans is the best part of the job.

Aria has this rare gift of translating fuzzy product ideas into interfaces that just feel obvious. She raised the bar for our entire team.

Jules Moreau

Head of Product · Coral Financial

Easily the most delightful collaboration I've had with a designer. Aria is part craftsperson, part strategist, and 100% a joy to work with.

Sana Kapoor

CEO · Hum

The design system Aria built quietly transformed how we ship. Three years in, every designer who joins says the same thing: this is the gold standard.

Diego Rivera

Engineering Lead · Mira & Co.

Let's make something lovely.

Got a project in mind, or just want to swap notes on type and color? I'd love to hear from you.